google analytics - What marketplace are App Installer ID (not set) downloads coming from? -


i'm still trying free game app discovered, , notice of new downloads coming '(not set)' according google analytics/aquisition/app marketplace. , despite 'this report has been filtered include data there values "app installer id" dimension' message on page. according docs:

"a marketplace must support app installer id recognized google analytics. not marketplaces support app installer id, google analytics needs recognize marketplace. traffic comes marketplace google analytics can’t identify appears in report (not set)."

i've submitted app google play. should concerned these apparent rogue downloads? marketplace coming from?

analytics screenshot

several sites offer direct apk file downloads, 1 of biggest being 'apkmonk' found free game app posted. reported updated google analytics 'acquisition/app marketplace' graph, 50-350 new user downloads day unidentified markets, compared 1-5 day google play (com.android.vending). had adjust support code provided in docs , examples (i.e. trivial drive) inapp purchases , google play services (particularly iabhelper file) support players had neither google play services nor google play store installed on devices. appeared null pointer exceptions on starting app before adjusted code. experimented uninstalling google play services , turning off google play store on test device find null pointer , other crash points in support code.

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as far app performance in non-google acquistion markets, banner , interstitial ad serves, that's it. no leaderboard or achievement posts, promo redemptions or inapp purchases, makes sense. .00-.02 cents per banner or interstitial ad click in these markets, demographics , india.

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